Moriarty's of Killarney Visual Identity
Client: Think Tank Strategy
I worked with Think Tank Strategy to express of the brand direction in a new logo, stationery and range of promotional material for Moriarty's of Killarney. Moriarty's are located within a short walk of the beautiful and historic Gap of Dunloe. The logo symbol combines the silhouette contour of the Gap with the "M" of Moriarty's. The design approach reflects the high quality nature of their products and has the base colours of silver and luxurious purple.